Dresses – Measure from the natural part of the shoulder
to your desired hem length.
Bottoms – Measure from either the waist or the hip to the foot (this will
vary for style & fit, shoes off).

Bust: Measurement taken from the fullest part of the
breast with your bra on.

Chest: Measurements taken from the widest part of your
chest.

Shoulder: Measurement taken from shoulder tip to
shoulder tip.

Waist: Measurement taken from the smallest part of your
waist, a little above your belly button.

Hips: Whilst standing in a natural stance measure the
fullest part of the hips.

Inseam – Measure from the inner leg at the crutch
to the foot (shoes off).